The day I got my first ever copywriting client is special to me.
Because before that, I was a pussy.
See, I’d been a personal trainer for a couple of years. In that time, I’d learned how to write copy.
And pretty damn good copy if I can say so myself.
Anyway, it got to the stage where I enjoyed writing sales letters and emails far more than I enjoyed training clients.
In fact, I completely fell out of love with fitness…
And became obsessed with all things copywriting.
But here’s the thing:
Even though I wanted to become a full-time wordsmith, I was scared.
First, I was worried about getting clients. I had a solid living as a personal trainer (I was charging well above the average price in Norwich for PT), and I was nervous about risking that.
Second, I was scared shitless of writing copy that didn’t convert.
As far as I’m concerned, there’s nothing worse than letting people down. Especially after someone’s paid you decent money.
Anyway, these two things played on mind…
and stopped me from taking action.
Instead, I carried on as a PT, feeling:
And here’s the kicker:
At the time, I was paying off debt from a gambling addiction I’d had.
I vowed never to gamble again.
But when you feel hopeless, you stop thinking rationally.
So have a guess what I did?
I opened a new online gambling account.
Wasn’t long before I lost thousands.
And instead of rolling up my sleeves and saying “Right, that’s it, time to start making more money to pay off all this debt…”
The complete opposite happened.
I became depressed.
Stopped caring about my clients as much.
And when they left me, I didn’t have the drive to replace them.
In other words, I was at rock-bottom.
I don’t know if you’ve ever been in this position, yourself. Doesn’t have to be gambling related. Just a similar position where you feel worthless.
If you have, then you’ll know there are only two ways you can go.
1) Into an even worse state, where, being completely honest, you start considering the worst.
2) You accept you’re in a shitty situation, and you work your ass off to get out of it.
For a time?
I was erring towards the first one.
Can’t even describe how I felt.
Luckily, I snapped out of it, lit a rocket up my bum, and decided to put myself out there as a health & fitness copywriter.
Within 2 months, I was making more than I was as a Personal Trainer, and enjoying life way more.
Plus, I was helping other Fit Pro’s (who LOVED their job) get more clients and customers.
Win-win for everyone.
Anyway, if there comes a point in YOUR life (which there will) where you want to do something new but you’re scared of failing, remember this:
At times, we ALL feel the same way….
And we ALL have “imposter syndrome” where you feel a bit unworthy, even if you’re amazing at what you do.
So for goodness sake, don’t do what I did.
Don’t let fear stop you from taking action.
If you want to do something, go all in.
I almost guarantee, it will be worth it.